The way forward for the newspaper was clear from the Survey. It laid out evidence from readers of their information needs as tourism visitors, which was published in the Survey Report. Much more would be possible online, including global distribution, but the technology was not yet in place for This Week Media to realise its wider ambitions.
The newspaper had majored on festivals, events and entertainment since 1988, giving the newspaper its title, masthead, and dynamic Local Knowledge Nationwide selling proposition. It was this activity that needed expanding but it was to be another ten years before the technology to do so came on the horizon and geotemporal became a reality!